The grocery store category is often seen as brandless and only recognized for the price of items sold. Zion Market was in need of a refresh and we set out to transform the shopping experience and reestablish the company as an everyday market for its existing and new shoppers.
We rebuilt the Zion Market brand around fresh, comfortable, and nurturing, and infused it into everything: advertisements, packaging, and logo design for its new sub-brand Zion Mart. We redesigned the website and developed an application in order to connect with tech-savvy baby boomers and digital-first millennials.
What we did